A non-profit organization opens a thrift store to help women affected by drug addiction

PHOENIX – Uplifting Arizona and providing a space that does more than just sell clothes. A new thrift store has just opened in North Phoenix with the goal of helping women affected by drug addiction and human trafficking. The store, IdentiFREED, is located near 32nd Street and Thunderbird Road.

Valley nonprofit, IdentiFREED, is hitting the pavement by helping local women impacted by human trafficking in the past.

For Carrie Bradley and her husband Rodney Pieres, it’s personal.

“I was on the streets for a long time. I cried out to God. I cried out for a solution and he picked me up,” Bradley said.

The answer, she said, was a thrift store. Everything is free for women recovering from drug addiction or who have survived trafficking. For the public, things cost $5 or less. Every penny goes to awareness.

“It was a tough lifestyle. You get so down you don’t think you can get out of it. I dropped out of high school so I was uneducated. I was unemployable,” Bradley added.

Now employed with an associate’s, bachelor’s and master’s degree, the accountant works to dress women who overcome their battles.

Women can also visit the thrift store to use computers to search for jobs and work on their resumes.

Bradley came up with the idea for IdentiFREED in October. Since then, she says, the passion project has come to fruition better than expected.

Cheryl O’Neal, who has also had her own struggles, tells us she can’t imagine the world without Identi-FREED.

“It’s priceless. It’s beyond that. It’s right at the top of the list,” O’Neal said.

The organization’s outreach does not stop with women.

Bradley’s husband leads the team in using a bus to donate clothes, food and hygiene products to homeless people.

“All the work it takes to make this neighborhood bus happen is exponential. So everything we do to get out there and all the hard work is worth it. When I’m out there, man, I’m in my element,” says Rodney Pieres.

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