Automotive veteran Michael Snell recognized for his elite expertise by IMPA

Michael Snell IMPA Award Winner

The International Motor Press Association “IMPA” has selected the best automotive professionals for 2021-2022, including Michael Snell of the MJS group.

I am honored that IMPA has recognized my passion for the automotive world. Not a day goes by without even the smallest bit of gasoline flowing through my veins!

– Michael Snell

NEW YORK, NEW YORK, UNITED STATES, January 12, 2022 / – Recognized over a period of one year, a select group of individuals have been chosen for their contributions to the automotive industry for the period 2021-2022 by the famous International Motor Press Association “IMPA”. Selected for their intuitive business strategies and sensitivities and honored for their many years of service, each individual is handpicked by an invitation-only group of leading professionals from leading manufacturers, news outlets and financial institutions. fame. . There were only three people selected for this round of nomination.

Michael snell, a notable figure within the circle of the automotive community is among those chosen for recognition this year. Snell, who is no stranger to both sides of the mainstream auto market, has largely managed the teams of manufacturers such as Tesla Motors and Rolls-Royce Motor Cars, a subsidiary of the BMW group of brands. Snell is also the founder of The MJS Group, a leading New York-based luxury experiential marketing, press and strategy firm. The company has a department within its company dedicated to the ultra high-end direct-to-consumer automotive sector, strategic planning for manufacturers and multi-channel visibility programs among dealer networks where their teams manage independently. the accounts of some of the largest dealers in the country. and design groups such as O’Gara Coach, Manhattan Motorcars, Castriota Design, Braman Miami, Rusnack Auto Group, Perillo Automotive, Herb Chambers, Miller Motor Cars, Experience Auto Group and The Collection.

Snell, who built his business simultaneously while earning a doctorate in behavioral marketing from the Yale School of Management in New Haven, Connecticut, also holds a double master’s degree from Wagner College in New York. His automotive background began at Tesla Motors as a customer experience specialist, having designed the in-store experience for more than 88 retail outlets. Later lead the management of all visibility of the Global Launch Program reporting directly to Elon Musk. At Tesla, Snell also redesigned several areas of the customer experience, managed all global product launches and was responsible for over $ 70 million in sales related to various marketing campaigns. In addition, it launched notable products such as Model X, Model 3, Electric Wall, Solar Roof, and Gigafactory.

In a transition from new technology to majestic design and a lasting presence, Snell then led the marketing team of Rolls-Royce North America. Oversee the Americas region which included global product launches, digital campaigns and dealer relations. He developed a revamped business visibility strategy that propelled the iconic, heritage-centric company into the eyes and minds of younger and educated consumers, while his budget revisions turned out to be positive with savings of several. millions of euros. Under his leadership, the company launched two iconic models: the Phantom VIII and the most luxurious (and expensive) SUV in the world: Cullinan, he was also responsible for the largest revenue-generating market to date at Rolls-Royce. in North America.

Over the past twelve years, Snell has strived to build a solid reputation for the affluent lifestyle, always passionate about his work. Although his relationships and sensibilities are diverse, his deep commitment to each of his carefully selected clients, contacts and business partners is a fundamental part of his passion for brand marketing and strategic planning. His firm employs eight full-time account managers and has acquired leading talent in this highly specialized area of ​​luxury marketing; with over forty contracted specialists who make up the handpicked talent.

This millennia-led company has enjoyed five years of successful growth with continued success not only in the automotive industry but also in a wide range of specialties including luxury ready-to-wear, luxury retail , premium spirits, niche hotel accommodations, medical and financial practices. as well as some non-profit organizations.

Valerie Occhipinti
The MJS Group
+1 347-695-7764
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