BTS ‘Love Myself’ Campaign Raises $ 3.5 Million In Donations: UNICEF Report


When the seven boys of BTS tried to expand their music to something deeper, their growth as musicians was unmatched. BTS started out like any other Korean boy group, but as they grew as people, they grew in their mindset. RM (Namjoon) mentioned how he knows and takes responsibility for his past actions as they were done by him. To be responsible for themselves, BTS not only created songs to change mindsets, but also donated to charitable causes. They have also come together as ambassadors of the messages they want to convey to the fans who are devoted to them as well as to the rest of the world.

BTS members launched the “Love Myself” campaign in November 2017 in partnership with UNICEF. The campaign is an anti-violence campaign that was launched by the septet in partnership with the Korean and Japanese Committees for UNICEF. The idea for the campaign was presented by the boys as a sponsorship project for the #ENDviolence campaign. Both projects aim to protect young people so that they can live without fear of violence.


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BTS ‘I Love Myself Campaign

In 2017, BTS promoted the campaign with the hashtag, #BTSLoveMyself, asking fans and supporters to post self-esteem photos using the hashtag on various social media platforms. With “Love Myself”, BTS became the first group in South Korea to raise money as part of a social fund for global campaigns. The campaign itself is the first Korea-based campaign to be rolled out globally.

What was initially a two-year effort has now been renewed and the campaign is in its third year in 2021 and has already seen amazing results. Since its inception in 2017, the campaign has generated 5 million tweets and over 50 million engagements in October 2021, while also raising a whopping 4.2 billion won (approximately $ 3.5 million) in October 6, 2021.

BTS continues to raise awareness

In a situation report that UNICEF Korea released on October 6, the committee announced the success of BTS’s Love Myself campaign. UNICEF’s “State of the World’s Children Report” said the campaign was successful as it was recognized globally for its influence in raising awareness and engaging donors for the first time.

UNICEF’s “State of the World’s Children Report” is one of the world’s foremost reports that attempts to investigate and report on the condition of the world’s children. The report contains information on various issues, especially the most critical, that children around the world are currently facing. Given BTS’s recent actions and speeches at the 2021 United Nations General Assembly regarding youth mental health around the world, the report also focuses on the state of children’s mental health at the time. of Covid-19.

BTS self-esteem message proves to be a success as Love Myself campaign records 4 billion won donation (Reporter Kim Jinah /, @ BTS_twt / Twitter)

BTS Global Initiative

Since BTS is at the center of the project, the report pays particular attention to the members’ message of “self-esteem” which is relayed to future generations around the world. When initially discussing the campaign, BTS said, “We started ‘Love Myself’ to reach out to young people and improve their lives and rights. I hope many people will feel how much love is they may receive from others the power to love themselves. “

UNICEF Korea Secretary General Lee Kicheol said that by now, BTS’s self-esteem messages have narrowed the gap between the world as their fans around the world continue to spread this message with each other. while the whole world is experiencing difficulties due to Covid-19.

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