NATO launches new nonprofit, The Cinema Foundation – Deadline
The National Association of Theater Owners today announced the creation of The Cinema Foundation, a new donor-supported non-profit organization dedicated to advancing the cinema exhibition industry by developing a future workforce. diverse work and growing communities of film lovers through research, education and philanthropy.
The Cinema Foundation will expand NATO’s mission by adding new participants, including technology companies, food and beverage leaders, members of the creative community and other individuals and businesses who share its vision and passion for the future of cinema. Its founding board members include Jackie Brenneman (NATO), Chair; Tori A. Baker (Salt Lake Film Society), Vice President; Brian Schultz (Look Cinemas), secretary; Eduardo Acuna (Cinépolis Americas), Treasurer; and directors Adam Cassels (Cinionic), Michelle Maddalena (Dolby Laboratories) and Katherine Twells (The Coca-Cola Company).
One of the main priorities of the organization, currently in its initial fundraising and hiring phase, is to promote exhibition careers through recruitment campaigns, training programs and job opportunities. growth. Others include growing audiences, diversifying content options and working with existing charities across the industry to expand their impact, with its Center for Innovation and Technology working to ensure the industry technology is future-ready and meets standards that help key stakeholders including filmmakers, manufacturers and exhibitors while also avoiding costly barriers that do not enhance the theater experience.
“The future of the movie industry is being determined right now,” Brenneman said. “The Cinema Foundation is designed to bring together key players in business, technology and the creative community to be the leading voice of what that future will be.”
“I strongly believe in The Cinema Foundation and its important role in contributing to the magic of cinema,” Schultz said. “The Foundation will create vibrant employment opportunities for the industry’s future workforce and develop programs that ensure a healthy exhibition industry that brings economic and cultural vibrancy to communities around the world.”
Cassels added: “Our industry has a long tradition of innovation, connecting a diverse ecosystem to deepen the cinematic experience. The Cinema Foundation creates a space to continue innovating and collaborating to meet the needs of moviegoers, the creative community, and film professionals across the exhibition landscape.
NATO is the largest commercial exhibition organization in the world, representing more than 35,000 cinema screens in all 50 states and more than 32,000 additional screens in 101 countries around the world. More information about the Cinema Foundation can be found here.