Open your wallets and not your cupboards: how your donations

Alexandria, Virginia, December 22, 2021 (GLOBE NEWSWIRE) – In the aftermath of the deadly tornadoes that swept through several states on December 10 and 11, an unintended consequence of the influx of support is that unsolicited product donations are swamped. critically the supply chains and resources required. To help mitigate this “second disaster,” Good360, the global leader in product philanthropy and targeted giving, has compiled a list of recommendations based on the organization’s experience in the field.

“Very often well-meaning people take action after a disaster and donate goods, but knowing what goods are needed, as well as how and when to get them to affected areas, is critical,” said Jim Alvey. , Vice President of Disaster Recovery and Philanthropy for Good360. “In fact, up to 60% of unsolicited goods donated after a disaster end up in landfills or are wasted, and these goods actually divert valuable resources from the recovery process. “

Good360 stresses the importance of getting the right products to the right people at the right time during all phases of a disaster, including the months and years of recovery from press cameras, and encourages everyone, company or organization not to send unsolicited goods to areas affected by the tornado outbreak. The organization also encourages those who wish to help consider cash donations to support nonprofit organizations of their choice.

To cope with the current disaster in the Midwest, Good360 is working closely with the Kentucky Emergency Management Division to provide essential items to communities affected by the tornado outbreak. There was a huge wave of support from across the country, and Good360 engaged with partners on the ground to determine the changing commodity needs of affected communities. However, financial donations for reconstruction efforts are sorely lacking.

“The best thing to give now is financial contributions to organizations that will help us rebuild and repair our homes,” said Jim Garrett, volunteer and donation services coordinator, Kentucky Emergency Management Division. .

To help clarify the best ways to respond to a disaster, Good360 has compiled a disaster dos and don’ts list:

To do:

  • Donate before the disaster
    • By working with disaster recovery organizations like Good360, your donations can be pre-positioned in areas at risk of disaster, allowing for a near-immediate response in the event of a tragedy. This reduces the time it takes to get essential goods into the hands of people and agencies in need.
  • Consider donating money
    • Cash donations allow responding organizations to purchase the food, water, medicine and equipment they know they need. It also allows flexibility to meet urgent development needs, as well as needs that arise in the coming months and years of long-term recovery.
  • Buy local when buying
    • When the purchase of goods is necessary, it is best to obtain the necessary materials locally, when possible, which can help local economies to recover. This also helps to ensure that goods already present in the area can be distributed as efficiently as possible.
  • Donate products only when the need is confirmed by people in the field
    • If you own or work for a manufacturer or retailer, Good360 can match corporate donor donations with nonprofit partners in the field who need those exact items and coordinate the right time to get them there to do the best possible.
  • Invest in long-term recovery
    • Recovery after a major weather event can take years. Unfortunately, attention wanes after a few days or weeks. In fact, only 12% of funds are allocated to long-term recovery. Consider donating to organizations that are committed to staying in the community for as long as it takes to ensure a true recovery.

Not :

  • Send unsolicited product donations
    • Even seemingly useful items like blankets, toys, and non-perishable foods can be harmful if they don’t match the needs on the ground and without a means by which these gifts can be properly received and distributed. These donations force agencies to divert staff and volunteers from providing direct services to survivors to sort, package, transport, store and distribute items that may not meet the needs of disaster survivors.
  • Give without checking the recipient
    • Whether through crowdfunding, social media, or another platform, be aware that some forms of giving do not require accountability or transparency about how your funds are used. Consider using tools like the Charity Navigator Hot Topics page to make sure your donations are received by approved organizations and used responsibly.

Learn more about how to improve your disaster giving practices here.

About Good360

Good360’s mission is to bridge the need gap by partnering with socially responsible businesses to source badly needed donated goods and distribute them through its diverse network of over 100,000 approved nonprofits. . In doing so, Good360 opens up opportunities for those in need, for the nonprofits that support them, and for the businesses that donate goods, while keeping usable items out of landfills. Good360 has distributed over $ 11 billion in donated goods through donor companies including Advance Auto Parts, Amazon, American Eagle Outfitters, CVS Health, Gap, Inc., Levi Strauss & Company, Mattel, Tempur Sealy International, and UPS. Good360 is a 501 (c) (3) registered organization. Learn more at


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