Rolls-Royce Ghost Black Badge 2022: a day in the life…

South Beach, Miami was the upscale setting. The ultra-luxury Faena Hotel was supposed to be where we lay our heads, but you know South Beach – the party goes on. Ocean racing in million dollar speedboats, dinner at the best steakhouse in Miami with unlimited champagne and dancing until sunrise would be part of our experience. And of course, our desired means of transportation was a definitive statement of bespoke luxury: the 2022 Roll-Royce Ghost Black Badge.

The ultimate fantasy? Yes, for some, including me. But for a typical Rolls-Royce Black Badge owner, our experience painted what could be just another day in the rarefied air, as many owners have the financial means to pretty much do whatever they want, and they do it with enthusiasm.

So when Roll-Royce invited a select group of automotive and lifestyle journalists to South Beach to experience “A Day in the Life,” I had absolutely no idea what to expect. What we experienced will go down in the annals of my travel, lifestyle, and automotive experiences as simply “epic.”

“Black Badge is not about a car,” said Richard Carter, director of global communications for Rolls-Royce Motorcars, who hosted our experience. “It’s more of a philosophy, a lifestyle. When you understand the notion of this, you understand Rolls-Royce Motorcars.

Our day began with an exquisite buffet lunch at the Faena Hotel, one of South Beach’s most eclectic hotels. Originally the Saxony Hotel, the establishment opened in 1948 and was considered the most lavish and expensive hotel of its time. In 2015, Alan Faena reinvented the property with the aim of achieving a new benchmark in luxury and hospitality. Today, Hotel Faena recalls 1950s glamor with artful visual languages ​​and stunning Art Deco treatments ranging from the grand gilded lobby to interesting artefacts, including a woolly mammoth skeleton sculpture on display in the outdoor area of ​​the Faena’s hut called “Mammoth Garden”. These carefully selected design elements are part of the reason for the property’s popularity, where typical weekend prices top $1,100 per night, depending on the season.

After lunch, we headed to the Miami Beach Marina in a fleet of Rolls-Royce Cullinans, the ultimate luxury Sport-Ute. There we boarded two Midnight Express speedboats, each fitted with multiple outboard motors producing over 2400 horsepower. Our boats were the 43ft ‘Open’ model, accommodating up to 20 people. Depending on engine configurations, speeds of up to 85 miles per hour are possible. After a few speed runs on gentle Biscayne Bay, we drooled past the luxury homes of Star Island and crossed under the Venetian Causeway. We then headed out to the Atlantic Ocean. Our skilful captain politely told us to “hold on”, then he released the Midnight Express. We hit a howl of 75 mph, which feels like you’re going 150 mph on dirt. Great fun, and at $1.3 million for each rig, another typical adventure for a Black Badge owner, who may have a Midnight Express as a smaller boat when not on his ocean yacht from over 100 feet.

After the exhilarating ride on the water, it was time to drive an exhilarating car, the new Ghost Black Badge.

What is the black badge? It’s the darker and more sensual side of the famous brand from Goodwood, UK. Black Badge is for those who reject conformity and live on their own terms. It’s for innovators, trailblazers, rule breakers and above all – those who dare.

Black Badge is also bolder in terms of performance and handling, and offers a myriad of customization options through Rolls’ bespoke program.

It is important to note that the Black Badge models dramatically changed Rolls-Royce’s demographics. Until a few years ago, the average age of those ordering their Rolls was 56. Today he is 43 years old. While some previous models appealed to those who wanted to be driven, today’s Black Badge models appeal to those who want to drive.

So Ghost joins Dawn, Wraith, and Cullinan in the Black Badge stable, and it doesn’t disappoint.

Before driving around Miami, including iconic Little Havana, we tested in a park adjacent to the white sands of South Beach. Under the supervision of local security guards, we performed drag races and discovered how Ghost Black Badge’s sophisticated all-wheel-drive system handled difficult figure-eight maneuvers on a palm-leaf-strewn road surface, where the Ghost kept his cool.

When it comes to acceleration, Ghost Black Badge felt like an electric car from Porsche or Tesla, because this baby absolutely flies. Power comes from the venerable 6.75-liter twin-turbo V12, developing 592 horsepower and 664 lb-ft of torque. Need a little more power and a throatier exhaust note? Put Ghost Black Badge in “Low” drive mode and it really comes to life. This car is fast, quiet, handles like a sports car and, of course, comes with the ultimate luxury amenities.

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My Ghost test carried an MSRP of $395,500. The Black Badge package adds a significant amount of amenities and is priced at $43,850.

Various options, from two-tone paint to immersive seating, rear picnic tables and more, brought the total to $519,175, including destination and gas charges.

Our “day in the life” was capped off with a delicious steak and champagne dinner at the famous Papi Steak, where we closed the place down while rolling in a fleet of ten Ghost and Cullinan Black Badge models. After dinner, we danced until dawn at Faena Nightclub.

What an awesome experience, as it was a great insight into how the one percenters can choose to live their expressive lives. Thanks Rolls-Royce for the experience!

Finally, many Rolls-Royce owners are true Pursuitists who have also demonstrated high levels of philanthropy around the world.

Given the sleek nature of the cars they choose, that doesn’t surprise me at all.

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