The pinnacle of automotive luxury goes electric


There is now no doubt that the future of mobility is “electric”. Every major automotive brand has already established a timeline for making the transition to battery electric propulsion over the next few years. Yet when the world’s largest luxury car brand announces that it is ditching gasoline for ‘KwH’, it’s big news.

Rolls-Royce Motor Cars announced last week that its first fully electric car will be launched by the last quarter of 2023. Road tests of the camouflaged car you see in these images are imminent. Incidentally, Rolls-Royce adds that it is the final production car that is tested, and not a prototype.

According to Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, “With this new product, we are setting our benchmarks for the full electrification of our entire product portfolio by 2030. By then, Rolls- Royce will no longer be in the business of producing or selling internal combustion engine products.

Aluminum architecture

In 2017, Rolls-Royce launched Phantom, and with it the brand’s exclusive aluminum architecture: a scalable and flexible space frame that would underpin all future Rolls-Royce powered cars. This technology – developed for Rolls-Royce by Rolls-Royce and reserved for the exclusive use of the brand – was created to form the basis of not only various models of internal combustion engines, as is now the case with Cullinan and Ghost, but models with completely different powertrains. .

“To this end, our future electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Freed from any group platform sharing strategy, we were able to integrate our electric powertrain projects into the initial architecture design and ensure that this extraordinary new product meets the extremely high expectations of our customers, ”adds the CEO of RR.

“To do this, we have designed the most demanding test program in Rolls-Royce history. We will cover 2.5 million km – a simulation of over 400 years of use for a Rolls-Royce, on average – and we will travel all over the world to push this new car to its limits, ”adds Torsten.

Rolls-Royce has been experimenting with an electric powertrain for some time. In 2011, he revealed 102EX, a fully operational, all-electric Phantom. This was followed in 2016 with the all-electric 103EX.

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